Overview:
This session provides a practical, step-by-step guide to using AI -particularly ChatGPT - within sales and marketing functions. Participants will learn how to apply AI tools to real-world tasks, from content creation and campaign planning to sales outreach and customer engagement.
The webinar focuses on actionable techniques, including how to write effective prompts, refine outputs, and integrate AI into workflows without compromising brand quality or customer trust. Attendees will leave with a clear framework for using AI to enhance productivity, creativity, and commercial performance.
Why you should Attend:
Sales and marketing teams that fail to leverage AI effectively risk falling behind competitors who are using these tools to move faster, personalise better, and convert more customers. At the same time, improper use of AI can result in poor-quality content, brand inconsistency, and reduced trust.
This session equips professionals with practical, real-world strategies to use AI tools like ChatGPT effectively - helping you increase efficiency, improve performance, and drive measurable results.
Areas Covered in the Session:
- Understanding how AI supports modern sales and marketing functions
- Key use cases for ChatGPT in marketing (content creation, campaigns, messaging)
- Using AI in sales (outreach emails, scripts, lead engagement)
- Writing effective prompts to improve AI output quality
- Personalisation at scale: using AI to tailor customer communication
- Improving efficiency and reducing manual workload
- Maintaining brand voice and consistency when using AI
- Common mistakes in AI usage - and how to avoid them
- Best practices for integrating AI into daily workflows
Who Will Benefit:
- Marketing Managers and Digital Marketing Professionals
- Sales Representatives and Business Development Managers
- Content Creators and Brand Teams
- Customer Experience and CRM Professionals
- Business Owners and Commercial Leaders