Overview:
This focused, high-impact webinar teaches leaders how to design, launch, and maintain a high-performing employee advocacy program within any US organisation.
Attendees will learn how to identify advocacy goals, create content pathways, train employees safely, and measure results through clear KPIs.
The session gives you the frameworks, tools, and structure needed to turn employees into authentic ambassadors - elevating brand visibility, strengthining culture, and accelerating recruitment.
Why you should Attend:
A poorly structured employee advocacy program can cause brand inconsistencies, compliance risks, disengagement, and even reputational damage. If your teams are unsure what content is appropriate, how to represent the company online, or how to speak confidently about the organisation, your advocacy efforts may fail before they begin.
This session helps you avoid costly mistakes, build a compliant framework, and create a program your employees are excited to engage with-ultimately strengthening your brand presence, recruitment pipeline, and organisational culture.
Areas Covered in the Session:
- What employee advocacy is - and what it is not
- The business case for employee advocacy in US organisations
- How to identify advocacy goals (brand, culture, recruitment, sales, DEI etc.)
- Steps to design a compliant and scalable advocacy framework
- How to create “shareable content pathways” for employees
- Legal, ethical, and social media compliance considerations
- How to select and train employee ambassadors
- How to integrate advocacy within culture, onboarding, and internal comms
- Technology and platforms that support employee advocacy
- Key metrics to measure influence, engagement, and ROI
- Real examples of high-performing advocacy activities
Who Will Benefit:
- HR Managers and HR Business Partners
- Employer Brand and Talent Acquisition Leaders
- Internal Communications Teams
- Marketing & Social Media Leaders
- People & Culture Directors
- Engagement and Culture Managers
- Learning & Development Leads
- Small Business Owners building brand presence
- Anyone responsible for employee engagement or branding