Overview:
This session explores the limitations of AI in sales and marketing and what they mean for real-world business use. Participants will gain a clear understanding of why AI errors occur, how they impact marketing outputs and sales interactions, and what safeguards organisations must implement.
The webinar provides practical strategies for balancing AI-driven efficiency with human oversight - ensuring that AI enhances marketing performance and sales outcomes without compromising accuracy, trust, or compliance.
Why you should Attend:
AI-generated errors in sales and marketing can lead to misinformation, brand damage, compliance risks, and lost revenue. Many organisations are scaling AI usage without fully understanding how inaccuracies can impact customer trust and campaign effectiveness.
This session equips professionals with the insight and frameworks needed to use AI confidently - maximising efficiency while safeguarding accuracy, brand reputation, and customer relationships.
Areas Covered in the Session:
- Why AI errors occur: understanding "hallucinations" and limitations
- The impact of AI inaccuracies on brand trust and customer perception
- Risks in AI-generated marketing content and sales messaging
- Data quality, bias, and targeting risks in AI-driven campaigns
- Compliance considerations (advertising standards, data use, claims accuracy)
- The role of human oversight in content approval and customer communication
- Building safeguards and review processes for AI outputs
- Best practices for using AI in sales and marketing responsibly
- Future outlook: scaling AI use while maintaining trust and performance
Who Will Benefit:
- Marketing Managers and Digital Marketing Professionals
- Sales Leaders and Business Development Managers
- Brand and Communications Teams
- Customer Experience and CRM Professionals
- Business Owners and Commercial Leaders